OAN linked to a PDF entitled “An Overview of Scientific, Technical, and Medical Publishing and the Value it Adds to Research Outputs” that I would like to discuss. Unlike Dr. Suber’s version, my PDF doesn’t seem to be locked against copying and pasting excerpts, so I’ll include some tidbits along with my commentary.
The position paper starts out listing the benefits of publishers… it’s really boilerplate. Eventually they get down to brass tacks and start talking money:
The total cost of publishing a journal article with a print and electronic edition depends on multiple factors, but has been estimated to average between € 1100 and 3000 3 (US$ 1500 – 4000)
Well, I find that interesting, given my own number crunching from a few days back. Remember, I found that the page charges alone in at least one journal (JBC) cover a fair bit of the total costs of publishing. Keep in mind that this doesn’t take into account advertising revenue (not mentioned at all in this paper) or the actual subscription fees, both of which are substantial. But of course, if you don’t publish in a “well-respected” journal, your work is worthless:
The cost of publishing is integral to the cost of doing research and without support in the form of publication in a well-respected journal, research remains largely unrecognised.
they are really a bit full of themselves, actually:
While peer review ensures the quality and scientific integrity of articles, it is the journal “brand name” that places those articles in context for readers.
And how was that brand name developed? That’s right - by publishing high quality research. They are putting the cart in front of the horse and insisting that it is the motive force.
Of course, they aren’t done telling us about all the hard work they do for us:
The costs of journal publishing include the costs of managing not only the peer review
and the creation and management of journals themselves, but also the costs of
substantive editing, verifying references and inserting tags to create the online links,
preparing illustrations or special graphics, typesetting, coding for web dissemination
(e.g., in XML) and layout.
As someone who has actually written a journal article, this paragraph made me laugh out loud. When you submit a manuscript, you have to jump through a remarkable number of hoops to get everything formatted precisely as the journal wants it. I’ve had comments that my references weren’t numbered properly, certain figures weren’t the exact resolution, etc etc. It’s true that the journal has to do some work to generate the final document, but I’m willing to bet that this is highly automated, and is likely not much more complicated than a LaTeX document class slapped around the whole thing.
All right, so now we know how hard the publishers have to work once you’ve actually done all the experiments, written the paper, formatted it to their criteria, and often times told them who you’d like to review it. Now they give us a list of reasons that prices are increasing:
- Increased numbers of articles produced by researchers (as described in The Scale
of STM Publishing section of this paper), at around 3 % annually 7, and increased
average length of articles. This is a fundamental driver for journal costs, as it leads
to the increased size of journals.
- Increased special requirements of features such as specialised language, graphics,
chemical compounds, citations, linking, images and links to numeric databases.
- Value-added attributes associated with electronic publishing, such as the provision
of navigation, search, retrieval, analysis, and linking options.
- The follow-on effects of fewer institutions carrying the fixed-cost base of the
journal, and currency effects.
- Relative economic inefficiency of new journals when they are started, which
factored into overall subscription inflation can contribute up to 1 % 9 of a price
increase.
- Inflation (especially salary and paper costs) which has run at about 3.3 % 10 per year for the last two decades or more.
In the interest of brevity, I’ll leave it as a reader exercise to find the logical fallacies present in this list. Might I recommend beginning with an argument that more articles might mean more revenue, and therefore should decrease the cost of the journal?
All right this is already dragging on a bit, but now we’ve come to the section entitled “STM Publishers and the Goal of Open Access”, which I’m sure that you’ve all been waiting for. They definitely don’t take long to start slinging F.U.D.:
The best-known approach is the author-side payment model, where an article processing charge (mostly in the range € 1500 to € 2200) is levied on each accepted article.
Of course, as yet in this paper they haven’t put dollar values on their own processing charges, nor do they mention the many OA journals that charge no or nominal fees to authors. This is a devious bit of wordplay - they say “mostly in the range” rather than citing an average, which would be much lower.
On the subject of self-archiving:
Publishers do not believe that self-archiving offers a sustainable alternative for scientific publishing. Also, there are serious potential risks with institutional repositories in terms of quality control
and the potential for a reduction in journal revenues
I can’t decide if the second half of that last sentence wasn’t meant to be removed when editing. “It’s a bad idea because we would make less money.” Also, I fail to see serious quality control problems with self-archiving of papers that have been through the peer review process.
They don’t care for embargoes either. I won’t bother to directly quote them here and just paraphrase the argument as “we will make less money that way as well”. They then complete the article by roundly patting themselves on the back for all their hard work.
To summarize, this is all bull. They use cherry-picked and mismatched metrics to contrast the “glory” of for-profit publishing against the F.U.D. of Open Access. All of their points are so easily refuted that it’s almost boring to do so. I don’t suppose I really expected anything else, but I guess I had hoped to see some manner of brilliant argument that would at least lead to an interesting discussion.